ปัจจัยที่มีผลต่อการใช้บริการ Wealth Management

Abstract 

This paper studies the key factors effect consumers’ choose of wealth management services using sample collected questionnaires base in Bangkok between July–December 2017. Estimation results from Binary Selection models show those demographic factors have significant positive effect on wealth management. The empirical findings in this paper show age, financial background and education have influent to consumers’ who are existing WM and non-WM services. I believed that once service providers and government understand what are the key factors that impact customer’s selection decision, they can based on this study result to develop a set of strategies and policies which satisfied customers' needs and maximize social welfares while ageing citizens are able to self-reliance during retired as much lower retirement income unless they have own sufficient savings and investments.

Keywords: Wealth Management, Saving and Investments, Binary Selection Model