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A willingness to pay study of heritage interpretation : a case study of the historic city of Ayutthaya 

A willingness to pay study of heritage interpretation : a case study of the historic city of Ayutthaya  Wiroj Lakkhanaadisorn (National Institute of Development Administration, 2013) In general, the contingent valuation studies applied to the valuation of cultural heritage sites are usually carried out for the purpose of physical conservation. However, to conserve the heritage site sustainably, […]

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